Tag Archives: marketing

Why independent consultancy matters?

The world is biased. You can find many examples of it everywhere around you. I really like the story about the doctor:

I felt sick and went to the doctor. The doctor prescribed me specific pills that would help me get better. And it’s completely fine, unless I mentioned that this doctor has a pen, notepad and calendar branded by the same pills he prescribed me to take. I’ve never taken this pills.

This is a true story happening everywhere in my home country. The problem is this kind of things happens everywhere, including the IT sector.

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